The AdaptivePDM is designed to effectively implement product-oriented development, focusing the action on an iterative workflow divided into three phases: Define, Find and Deliver.

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The Define phase is critical to building a successful product, as it establishes context, gathers key insights, and defines the problem to be solved with clear metrics. Without in-depth work at this stage, there is a risk of developing a solution that does not meet the real needs of users or that does not have an adequate market.
- The Find phase focuses on generating solutions and their initial validation. This phase is crucial for exploring innovative approaches, prototyping quickly and testing ideas before investing resources in full development.
- The Deliver phase focuses on the creation of the product and its optimization based on testing and feedback.
Each of these steps plays a key role in ensuring that the product is developed strategically, starting from understanding the problem to its realization and optimization.
The product-oriented approach allows you to reduce the risk of failure, validate ideas before developing them and create more effective and usable products. This iterative process ensures that the final product truly meets the needs of users.
The different phases are divided into specific subphases that make use of special methodological tools, not necessarily exclusive, as shown in the following map:

