..:: because the ones how are crazy enough to think that they can change the world, are the ones who do ::..
We are in 1981.
In 1979 Steve Jobs, with the Apple co-founder Steve Wozniak and some company engineer, visit the Xerox PARC laboratory of Palo Alto, falling in love with the Xerox Alto graphical user interface.
After signing an agreement with Xerox for the use of its technologies, Jobs takes over the "Lisa" project, using the essence the Xerox technology for creating the first Apple computer with a GUI and mouse. The project, however, was a commercial flop, bringing Apple's co-founder into an internal isolation.
So, the Apple Board start to search a way to limit the impact of its extravagance and Jobs, certainly not enthusiastic, is thrown on the " Macintosh” project, initially thought as an economic version of the “Lisa”. After a first discussion with the relative team, Jobs takes the reins of the project, undermining Jef Raskin, and decides to adopt a different organizational and work approach.
"NAVY vs PIRATES… …an Apple story" is inspired by the facts described above, going to highlight how a company plastered and concerted on itself lose quickly the goal of satisfying the customer and how, almost always, the only way to get back on the right track is to “break the rules”.